LinkedIn is a social media site primarily created for businesses and professionals to connect, network, and share insightful content. It is one of the most extensively utilized social media sites worldwide with over 740 million users. Knowing the ideal time to upload your material is more essential than people give credit for, if you utilize LinkedIn and want to increase interaction.
Finding the best time to post on LinkedIn is one of the many factors that can help boost conversation and earn maximum engagement.
Let’s check on the general principles for this.
General Principles When Posting on LinkedIn
The location of your target audience, the type of material you are posting, and your industry are just some of the variables that affect the optimum time to post on LinkedIn. But there are also some general principles that can help you broaden your audience and boost engagement.
First, it is significant to remember that LinkedIn is predominantly used during business hours, with Monday through Friday being the busiest. Weekends see a considerable reduction in visitors to the site, with interaction rates being lowest on Saturday and Sunday. Hence, it’s best to steer clear of posting information on the weekends.
Business hours, especially between 10 AM – 12 PM and 2 PM – 4 PM, are ideal for publishing on LinkedIn. People are typically taking breaks or going through their newsfeeds at these times. When you post during these times, your work is more likely to be seen and read.
Second, consider the time zone of your intended audience. For instance, if your audience is on the West Coast while you are headquartered on the East Coast, you might need to change your publishing time to match your audience’s time zones.
Lastly, the optimal time to upload may depend on the type of content you have. It is preferable to post early in the day, when individuals are more likely to be in a professional frame of mind, if you are posting business news or a professional development piece. Yet, you might want to think about posting in the afternoon, or after work if your content is more upbeat or uplifting.
A Research Overview of the Best Time to Post on LinkedIn for 2023
Several companies have conducted studies to figure out the best times to post.
According to HubSpot, the best times to post, in order, is during 9 AM – 12 PM, 12 PM – 3 PM, or 3 PM to 6 PM. The best days being Monday, then Wednesday, then Tuesday.
CoSchedule listed, in order, 10 AM, 11 AM, 12 PM, 3 PM, and 2 PM as the top 5 best hours to post on LinkedIn, with Thursdays, Tuesdays, and Wednesdays being the best days.
Influencer Marketing Hub posted Wednesday from 8 AM – 10 AM, Thursday at 9 AM and 1 PM – 2 PM, and Friday at 9 AM as the best times to post on LinkedIn.
With the data we have from different research, it’s important to keep in mind that there isn’t a single, ideal moment to post on LinkedIn. What functions well for one person or sector could not function well for another. So, how do we really know when is the best time to post on LinkedIn?
5 Tips to Know Your Best Times to Post on LinkedIn
To find the most productive time for you, it is essential to experiment with various publishing periods and evaluate your engagement numbers.
- Create a Spreadsheet to Track Engagement
Using a spreadsheet to track your engagement might be a good strategy if you are unclear about the optimal time to post your material on LinkedIn, or if you want to experiment with posting schedules.
Choose five different times over the week to post your material as a starting point. Peak scrolling periods, such as the morning commute, lunch hour, and the end of the workday, must be considered while choosing the hours. Your audience is more likely to be engaged on the site and interact with your content during these times.
Once you have selected your posting times, create a spreadsheet to track your engagement. You can use columns to record the date, time, content, and engagement metrics, such as likes, comments, and shares. By tracking this data over time, you can identify patterns and trends in your audience’s behavior and determine which posting times are most effective for your content.
- Optimize LinkedIn Analytics
Users of LinkedIn have access to a powerful analytics tool that allows them to learn more about the engagement and behavior of their audience. The LinkedIn app’s Follower Analytics feature can assist you in deciding when to publish your material on the network.
You may access information on the days and hours that your followers are most active on LinkedIn by using Follower Analytics. When selecting when to upload your material for the most amount of engagement, this information can be immensely helpful.
Simply pick the Followers section under the Analytics menu on your LinkedIn app to gain access to the Follower Analytics feature. From there, you can access a variety of information, such as your following’s size, geographic distribution, and engagement trends.
The “Engagement by Time” graph is among the most important information you can learn from Follower Analytics. The peak LinkedIn activity times for your followers is shown in this graph. The days and times when your audience is most likely to interact with your material can be determined by looking over this data.
For example, if you notice that your followers are most active during weekdays between 9 am and 12 PM, you may want to consider posting your content during these hours to maximize engagement. Alternatively, if you notice that your followers are more active during the evening hours or on weekends, you can adjust your posting schedule accordingly.
- Do a Competitive Analysis
Taking a peek at your competitors’ profiles can be a great way to gain a competitive edge in the social media world. By analyzing what they consider to be the most effective posting times, you can gain insights into your own audience’s behavior and optimize your content accordingly.
If your business offers similar products or services to your competitors, it’s likely that your target audiences will overlap. By examining your competition’s findings, you can save yourself the time and effort of conducting trial-and-error experiments and instead focus on implementing strategies that have already proven successful.
So don’t be afraid to engage in a little social competitive analysis – it can be a valuable tool for honing your social media strategy and staying ahead of the game.
- Continuously Track Your Outcomes and Be Ready to Adapt
Remember, there is no one-size-fits-all method for posting on LinkedIn. Depending on your audience and your particular strategy, there are different optimum posting times that may alter over time as your business develops.
It’s crucial to constantly analyze your analytics and assess the effectiveness of your current posting schedule if you want to make sure that your LinkedIn posts are having the greatest impact possible. You can see trends and modify your plan by keeping a careful eye on your engagement data.
If you find that your current posting schedule is no longer effective, don’t be afraid to experiment with new times and frequencies. Social media is constantly evolving, and it’s essential to stay flexible and adaptable to stay ahead of the game.
- Keep on Posting
The key to establishing and sustaining interaction with your audience on LinkedIn is to keep a regular publishing schedule. Consistent publishing not only keeps your audience engaged and active, but also gives you access to insightful analytics data that can aid in developing a deeper understanding of your audience.
You can learn more about the kind of material that resonates with your audience, and the subjects you should steer clear of by examining this data. This data is important for maximizing your social media marketing efforts and enhancing your overall LinkedIn brand image.
Consistent posting also helps to establish your brand’s identity and increase recognition on the platform. By regularly appearing in your followers’ feeds, you can establish a strong connection with your audience, and build a sense of trust and authenticity.
Bottom Line
Understanding when is the best time to post on LinkedIn for your unique audience will help you to expand your community and reach new eyes. With this information, you can better engage with your audience, by publishing your posts in those peak time slots.
In the end, having a true connection with your audience increases engagement and tells LinkedIn’s algorithm that your material is excellent and pertinent. This can then result in better commercial outcomes and greater visibility.
