Squarespace is usually praised for its eye-catching layouts and plenty of tools that facilitate the display of images and artistic works. Imagine an artist’s palette filled with colors and sleek and modern templates. Squarespace lets your creativity run wild as you effortlessly drag and drop elements, play with colors, and shape your website into a true work of art.
But Squarespace is more than just a canvas for your creativity. It’s a thriving ecosystem that caters to all your online needs. In this article, let’s find out what Squarespace has to offer and know if it is the right one for you.
What is Squarespace?
Squarespace is a website creation platform that is primarily targeted at entrepreneurs and small company owners.
Squarespace was developed in 2003 to enable anyone without knowledge of web development to create and maintain their own websites. It first existed only as a blog hosting service, but with time it expanded into something much more, and now, it powers millions of websites worldwide.
You don’t need any prior coding experience to use Squarespace. You may create a stunning website with integrated eCommerce checkout features, a unique domain name, and even SSL certificate security in just a short amount of time.
Main Features and Benefits of Using Squarespace
Squarespace is an immensely feature-packed publishing platform. Here are some of the key features of the platform.
First and foremost, Squarespace is an award-winning website creation service. It excels in prioritizing top-notch template designs, ensuring that every single template is meticulously crafted to meet the highest standards. This commitment to quality means that when you choose Squarespace, you’re guaranteed sleek and modern designs that prioritize excellence over quantity. These templates are not only visually appealing but also optimized for usability and excellent performance.
Recognizing that every business is unique, Squarespace empowers you with ample freedom to customize the look and feel of your website. While it may not follow a pure drag-and-drop approach, the platform offers intuitive options to effortlessly drag various features and elements across your site. You have the flexibility to reformat sections, add or remove components, seamlessly manage multiple pages simultaneously, and even replace images as needed.
Squarespace’s commitment to customization ensures that your website reflects your brand identity and resonates with your target audience. Whether you’re a creative professional, entrepreneur, or small business owner, Squarespace equips you with the tools to create a visually stunning and highly personalized online presence.
Security and Domain
When creating a website, it is important to consider a range of factors beyond just user-friendliness and mobile compatibility. Domains play a vital role in this regard, and Squarespace simplifies the domain registration process while presenting varying price options based on your selection. It’s worth noting that specific domain choices may incur higher costs compared to standard ones like website.com. The good news is, you get a free domain for the first year if you opt for the annual plan.
Additionally, Squarespace provides a free SSL certificate, safeguarding any information entered on your website. This is particularly critical for secure online transactions, such as those performed on e-commerce platforms. It also offers advanced protection against Distributed Denial of Service (DDoS) attacks and other malicious traffic for users with paid packages. However, it’s important to be aware that these options are limited for users on the free plan or demo options.
Squarespace integrates solutions to ensure your website’s safety and resilience. In the event of accidental deletion, you can restore deleted blog posts and pages within a 30-day window. The platform automatically creates backup copies of your website, storing them on both primary and secondary servers. Additionally, there’s the option to store website files on physical off-site storage disks for added security.
With Squarespace, you can build your website with confidence, knowing that domain management, SSL encryption, protection against cyber threats, and backup solutions are all part of the comprehensive package.
Marketing Tools and Integrations
Squarespace offers a wide array of marketing capabilities, enabling seamless integration with over 20 diverse platforms such as Facebook, Instagram, and YouTube.
Marketing solutions for blogging, email marketing, banners and promotions, SEO strategies, and such are all accessible on the platform.
Beyond its website-building capabilities, Squarespace serves as a comprehensive platform for running an eCommerce business. It provides essential eCommerce features such as inventory management, order tracking, secure payment processing, coupon integration, accurate tax calculations, abandoned cart recovery, and shipping rate calculations.
Analytics and Metrics
Once you’ve created and marketed your website, it’s important to understand how your website is performing. Your site’s data can help you make website improvements that increase engagement.
Squarespace offers integrated analytics tools that provide valuable insights into website performance. Users can track website traffic, sales, visitor engagement, and other metrics to gain a deeper understanding of their audience and optimize their website accordingly.
User Experience with Squarespace
Squarespace is an excellent choice for individuals seeking a professional-looking website with exceptional UI design. It offers a fully responsive and user-friendly platform, eliminating the need to struggle with building a pixel-perfect website from scratch.
Upon logging into Squarespace, you are greeted with a clean and intuitive user interface. The logical navigation allows you to effortlessly navigate between design settings, administrative functions, and even insert custom code if desired. Squarespace ensures a seamless and hassle-free website-building experience, empowering you to focus on creating and customizing your site with ease.
Squarespace’s pricing ranges from $16 to $49 per month. Plans for websites and e-commerce are available at different rates. Personal is at $16 per month, Business at $23 per month. Commerce Basic is $27 per month and Commerce Advance is $49 per month.
While Squarespace doesn’t currently provide a free plan, they do offer a risk-free 14-day trial that doesn’t require any credit card information. This allows you to explore and experience the platform’s features before committing. Additionally, you can maximize savings by opting for an annual plan, allowing you to save up to 30% compared to monthly billing.