The REPS Blog

Stand Out In Real Estate: 6 Tricks For Getting Your LinkedIn Profile In Front Of Mobile Users

April 25, 2023 by admin

Since the release of the LinkedIn app in 2019, many users are now gearing towards accessing LI from their mobile phones. The primary LinkedIn functions are the same as the website platform, but the interface is different. You will see Home, My Network, Messaging, Jobs, as well as notifications, at the bottom of the screen on the mobile app, as opposed to them being on the top of the screen when you open the platform from your computer.

Almost 220 million people use LinkedIn in the United States alone, which accounts for just 25% of all LinkedIn members worldwide. 57% of LinkedIn’s traffic is from mobile users. And this number grows every day! This statistic comprises people from all aspects of life, who use LinkedIn in a variety of ways. This could be searching for jobs, looking for former coworkers or classmates, and using the network as an introduction service to get in touch with prospective clients or employers. Given the platform’s large user base, it can be difficult to stand out and attract the attention of the relevant users.

In this blog, we’ll share five tricks to help you make sure your LinkedIn profile pops up at the top of the platform when your connections browse the site.

Trick #1: Use Keywords Correctly

Keywords are the words or phrases that people use when searching for specific information on LinkedIn. You raise the chance that you’ll show up in search results when someone uses keywords by incorporating them into your profile. For instance, putting keywords like “real estate,” “property sales,” and “home buying” in your profile can improve the probability that someone looking for those services will find you.

To use keywords effectively, you must understand LinkedIn’s algorithms. In LinkedIn, the algorithm is designed to prioritize profiles that use keywords in a natural and relevant way, rather than just listing them repeatedly.

Here are some tips for using keywords correctly on LinkedIn:

  • Keyword Research: Use resources like the search bar on LinkedIn, or the Google AdWords Keyword Planner, to locate relevant terms linked to your sector or profession.
  • Employ Keywords in Your Headline and Summary: The headline and summary should both contain pertinent keywords. They are the 2 sections that matter most on your profile.
  • Include Keywords in Your Experience Section: Use keywords to describe your prior work experience and accomplishments in your experience section. Make sure they provide value to your profile.
  • Use Keyword Variation: Use variations to avoid using the keyword too often, and to rank for more search terms.

Trick #2: Enhance LinkedIn Skills to Drive Traffic to Your Profile

Make sure you have your “Skills” list completely filled out, to capitalize on users doing searches for certain skills, rather than a specific title or industry. The number of skills listed, as well as the number of endorsements you have for these skills, are all factors used in LinkedIn’s search algorithm.

picture of LinkedIn real estate industry knowledge

Trick #3: Sign up for LinkedIn ProFinder

When you’re signed up for LinkedIn ProFinder, real estate agents can design a profile that displays their qualifications, work history, and knowledge of the industry.

When a company or person uses LinkedIn ProFinder to hunt for real estate professionals in their region, they have the option of submitting request for proposals (RFPs). This details the extent of the work they require and the available funding. Qualified real estate agents can submit a proposal and compete for the position.

picture of LinkedIn top real estate agents

Trick #4: Get More Recommendations

When it comes to recommendations, there’s no limit to having good reviews. The more reviews you get, the more chances you have to get noticed.

To increase your LinkedIn recommendations, try compiling a list of all your past clients and searching for them on LinkedIn. Once you find them, send them a message from your LinkedIn profile reminding them who you are and how you met. You can use the sample template below:

Subject: I hope I met your expectations – do you agree?

Hi [Client Name],

I hope you’re doing well. I helped you buy/sell your home [number of years] ago and I was wondering if you could do me a quick favor. I’m looking to increase my visibility on LinkedIn and would really appreciate it if you could provide a brief recommendation on my profile.

If you’re willing to help out, please let me know and I’ll send you a request through LinkedIn.

Thank you so much for your time and support.

Best regards,

[Your Name]

Trick #5: Add Symbols to Your LinkedIn Profile

In the LinkedIn mobile app, profiles with symbols added in front of their names usually come up first regardless of their first name.

picture of LinkedIn Optimized Profile Users

Furthermore, adorning your profile with a Unicode set is sure to catch some eyes. However, whether it garners the desired attention depends on what you hope to achieve.

picture of Pamela J. Goodwin LinkedIn Profile

Take note that when using symbols in your profile, do not overdo it. It’s important to remember that this is your professional reputation that’s on display. Use these embellishments sparingly and only when they serve a meaningful purpose.

Trick #6: Turn On Your Location

Turning on your location with LinkedIn’s “Find Nearby” mobile feature helps you to find other members around you. If you’re worried about your privacy, this feature can be turned off when you’re not using it, and rest assured that your location data is not tracked, analyzed, or saved by LinkedIn.

With this feature, people near your location can discover you. And what better way to get a customer or client than being right there in front of them personally?

Just imagine a couple looking to buy a house, searching for a nearby agent, and your name is on top of their list because of your proximity to their current location. You could get a client right then and there.

Bottom Line

The LinkedIn Mobile App is a wonderful way to keep up with your LinkedIn activities wherever you are. Applying the 5 tricks we’ve mentioned here lets people know more about you and what you can do. Furthermore, you will stay on top of critical communications and connect with people you encounter in the real world, and in real time.

So don’t miss out on opportunities that may hinder your real estate success in the app. If you want your profile to stand out from the other LinkedIn pages that are already online, you need a successful plan to make sure that everyone sees what makes YOU special!

About Max Fisch, President of Real Estate Project Solutions

Max started out as a mortgage originator in the early 2000s, primarily based out of the Philadelphia market, and over the years has completed hundreds of real estate transactions between financing, wholesaling acquisition, rehabbing, and long-term investing. He is the founder and president of Real Estate Project Solutions, which is fully dedicated to delivering stellar digital marketing and lead generation services to real estate entrepreneurs, enabling them to scale and realize massive profit.

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