The REPS Blog

Lead Generation for Realtors: Our Top 8 Picks for Lead Generation Software

May 2, 2023 by admin

The ability to engage with potential clients is key for real estate businesses. And to do this, Realtors need to continuously identify individuals or groups that will express an interest in buying or selling property. This is done through lead generation. This involves strategies to reach and engage with potential clients and build a pipeline of leads that are more likely to convert into a deal. With this, Realtors can increase their chances of closing more sales and generating revenue over time. However, the marketing environment is constantly evolving, making penetrating leads increasingly more challenging.

In a highly competitive industry like real estate, software development of lead generation for realtors has made it much simpler to generate actionable leads. Lead generation tools help Realtors accomplish more of their tasks in less time. They help them to generate leads and provide the right tools to manage their leads and stay ahead of the competition.

With so many available options, knowing which software to choose can be challenging. Most lead-generation software has similar features, but some provide additional modules and programs that set them apart from the considerable number of software available. In this article, we will discuss some of the lead-generation platforms that are widely used in the real estate industry.

Best Lead Generation for Realtors

Choosing the right software to use is what defines the best lead generation for Realtors. It is not about how many features each can provide but how these features fit into your current business plan.

Here are 8 real estate lead generation software solutions that any Realtor (as well as investor or agent) would benefit from using.

  1. InvestorFuse

InvestorFuse is a lead management CRM system that aims to assist investors in closing more deals with the aid of automation and systematic technology.

The system helps the team’s efficiency by automating lead management, which eliminates manually screening deals, maintaining properties, and generating leads. It ensures that all leads are assigned to the appropriate team members. These tasks could be menial, but they take time if done manually.

The automation will help investors more efficiently manage their teams’ workflow, giving them more time to deal with important aspects of the business like closing more deals and expanding their network.

InvestorFuse is created specifically for real estate Investors. It serves as a lead conversion system for real estate investing acquisition teams to use, to streamline operations, and finalize agreements.

  1. Cleverly

Created in 2016, Cleverly is a LinkedIn lead-generation tool that increases range of influence. and effectively utilizes data from B2B campaigns to offer personalized messaging.

The fundamental components of LinkedIn, such as direct messages and focused search, make large-scale sales look overwhelming. Sending a connection request is the first step in using LinkedIn to discover the next lead, but getting a response on LinkedIn takes skills. Messages that come off as phony and unrelated to the client are more likely to be ignored.

Cleverly uses data from thousands of successful B2B campaigns to craft the perfect, personalized message for that “dream lead.” The result? A tidal wave of positive responses straight to the Realtor’s inbox. No more generic messages, only cleverly crafted ones.

  1. PropStream

PropStream is revolutionizing the real estate industry with its innovative software platform. They’re providing real-time valuations and analytical tools to help real estate investors make informed decisions. For real estate investors to make profitable investment decisions, they need accurate and reliable information.

PropStream positions itself as an online real estate data supplier with several data sources, strong tools, and an easy-to-use user interface. It asserts that it will give investors the ability to find excellent deals and seize chances quickly. It compiles a ton of data to aid investors in finding and evaluating potential deals.

There are more than just details that investors can get from PropStream. It offers all the tools required to make wise investment decisions and succeed over the long term in the real estate market, from property research and due diligence to marketing and deal administration.

  1. Rehab Valuator

Rehab Valuator is a software that helps to analyze deals, project costs, and profits of a property. This helps all types of realtor’s exit strategies from wholesaling, retailers, flippers, rehabs, double close, and such.  The software also has a feature to help realtors sell their property to buyers or other investors in the market.

Rehab Valuator promises in-depth real estate analysis on demand.  This makes realtors easily understand the max allowable offer (MAO) that they can give to a property, avoiding overpayments that may result in zero profit after the sale of the property. As mentioned above, it has options that will cater to different exit strategies like evaluating rehab costs and providing an estimated profit from quick rehab, flip, or rental. Furthermore, it combines the ability to save and compare bids with budgets, cash flow, repair costs, accounting details, and other data to create a thorough project.

  1. Carrot

Carrot, also known as Investor Carrot, is a website hosting service targeted at wholesalers and investors in real estate. They create websites that generate leads while assisting you in increasing brand recognition in your neighborhood. For Realtors, especially for start-ups, most of the time their hands are full at running the business and doing deals. Creating a well-designed website will eat up this precious time. This subscription service allows Realtors to build websites quickly and easily for buying properties, selling properties, building a buyers list, and branding their company.

Carrot promises their websites are built to perform. The tools and resources adopt the best online marketing strategies and monitor their effectiveness. Their website can be customized to fit the marketing strategy and business needs of the user.

Carrot has a plethora of resources, content, and anything that is needed to help realtors in creating their websites. The sites are pre-filled and ready-to-use information when setting up and are mobile responsive which makes them easy to view on any device for the target leads. It is easy to integrate the website into any social media platforms and list-building services.

  1. REI Reply

REI Reply is a multi-touch sequential marketing platform that enables Realtors to create campaigns for text messages, emails, voicemails, and live calls. It is designed to help real estate professionals generate and manage the entire lead journey in one platform.

It allows users to locate and arrange leads, get in touch with them without delay, and simply maintain track of all lead-to-client conversations.

REI Reply offers features from landing pages, automation, live call tracking, skip tracing, and API integrations that manage communications with prospects.

  1. Vault

Vault is an all-in-one CRM software offering a range of features designed to help Realtors take their marketing and sales efforts to the next level. From funnel and landing page builders to marketing automation tools and reporting and analytics features, Vault CRM is the ideal solution for businesses that need a powerful CRM and marketing automation tool.

It provides real-time insights into sales performance, identifies trends and opportunities, and allows sales teams to make informed decisions. Vault CRM can save sales teams time and reduce the risk of errors by automating routine tasks, such as lead follow-up and data entry.

  1. Batch Skip Tracing

Batch Skip Tracing is an easy-to-use skip-tracing platform created for realtors, real estate investors, and agents. It provides tier-1 data including mobile numbers, landlines, and other forms of phone numbers. Plus, it offers unlimited skip tracing since it is based on a pricing system of 20 cents per result as opposed to subscription-based platforms that limit searches based on their plan.

Batch Skip Tracing is perfect for real estate professionals who only need skip tracing and already have systems in place for managing and sorting lists, using a dialer, mapping properties, conducting marketing, and communicating with homeowners.

Real Estate FAQ’s

How to Get Real Estate Leads?

With or without a software, any Realtor is capable of getting real estate leads. However, manually building a list of leads can be time-consuming and resource intensive. Lead generation software, on the other hand, uses the latest technology and automation to provide Realtors with targeted leads more efficiently.

How to Choose the Best Lead Generator for Realtors?

To be clear, lead generation software is not a one-size-fits-all solution. Every business has different requirements and preferences. It is important to align lead generation software with your goals and budget. While some prefer to have automation and lead management combined in their platforms, other might prefer to concentrate solely on one feature.


Lead generation is a critical aspect of any business, and this is especially true for realtors. In the real estate industry, where businesses seek ways to gain an advantage over their competitors, the size of the business does not matter. Realtors must continuously find ways to increase their leads and connect with potential customers to increase their client. This is where lead generation tools come in, providing a valuable asset for Realtors to grow their business.

The use of lead generating tools in real estate streamlines the process of identifying prospects and nurturing relationships with them.  By leveraging the right tools and strategies, Realtors can automate the lead generation process and reduce the time and resources spent on manual lead-generation tasks. Enabling Realtors to focus on the leads that are most likely to convert into clients, resulting in increased sales and revenue.

Keep in mind, when choosing the best lead generation for Realtors, the software should be capable of solving problems unique to the business, such as helping identify prospects in the target market. It should also integrate well with existing sales and marketing strategies.

About Max Fisch, President of Real Estate Project Solutions

Max started out as a mortgage originator in the early 2000s, primarily based out of the Philadelphia market, and over the years has completed hundreds of real estate transactions between financing, wholesaling acquisition, rehabbing, and long-term investing. He is the founder and president of Real Estate Project Solutions, which is fully dedicated to delivering stellar digital marketing and lead generation services to real estate entrepreneurs, enabling them to scale and realize massive profit.

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